Facebook Advert Campaign Tips

Advertising on Facebook can be a great way to market your business, but you should also keep up to date with the latest updates and changes to Facebook, otherwise you will not make the most of your advertising.

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

1. Don’t Let Facebook Do Your Bidding

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. But, as Facebook pro Andrea Vahl reminds us, if you read the small print, you’ll see that you can also select the advance pricing model, and that’s what all experienced Facebook advertisers should be doing. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. In other words, Facebook is giving you the option. Don’t let them do your bidding.

Read more, or watch this video for some more tips on how to create a great Facebook advert campaign.

Get More Facebook Likes

Facebook is a major part of marketing for many businesses. Sometimes though, especially if your are a local business, getting interaction on your Facebook page can be quite difficult.

An article by Jeff Bullas contains some very useful data from DanZarrella about which types of posts, the times that you should be posting, the length of the posts, etc, which will result in more likes for your Facebook page.

Everyone wants to be liked.

Facebook Likes

This was first felt in the schoolyard. It meant being invited to hang out with the popular gang. It was noticed when you were offered to attend “that” all important birthday party.

When college came around it was being selected to be on the football team, chosen for that all important committee or be part of a fraternity.

It doesn’t change when you start your career. You need to be “liked” to get past first base at that job interview.

Being left off the list is a lonely place.

On the social web that has been transformed into every “brand” wanting to be liked. These likes are now marketing benefits.

What are the benefits of Facebook likes?

So you are chasing the blue upturned thumb. Why should you?

These are some of the benefits:

  • Creates social proof that your brand is popular which says “everyone likes us so you should check us out and find out why”. Empty restaurants may have great food but those empty tables scream a different message.

  • Those social signals can improve your search engine optimisation
    It helps move your content

  • Creates brand awareness

  • Find out what your fans like and so create products and services that they want through free crowd sourced research

  • Sell more products and services

All of these are important as marketing moves offline to online.

Read more. This video also has some helpful tips on how to get more Facebook likes.

Using Pinterest For Business Marketing

There are currently many different ways that you can choose to market your business. Sometimes the other forms of social media, such as Facebook and Twitter, may not be right for your business as it may not get people’s attention as much as you would have liked.

Pinterest is growing very quickly and it is used in a different way. Images are the main way of sharing anything and you could put images of your products, or anything else business related, to try and get the potential customer’s interested in your business.

Pinterest is one of today’s fastest growing social media sites and offers the perfect platform to market your business in an entirely new way.

While it may have seemed incredibly niche at the start, Pinterest has become a shining example of the power of viral marketing, not to mention one of the most popular sites in the world.

People are very visual creatures. We’d rather look at a few images than skim through lengthy pieces of text. Images have the ability to catch, and keep, customer attention–making pictures a powerful resource, and Pinterest an even more powerful marketing tool.

When utilized correctly, social media marketing on Pinterest can give your products and services valuable exposure, drive traffic, and boost sales. If you’re looking to become a Pinterest pro, we’ve got a few tips up our sleeves that can help you get started on Pinterest and stay successful with your Pinterest marketing campaign.

Read more, about how you can use Pinterest to your advantage and greatly improve your businesses marketing.

The video below has an overview of Pinterest, if you are unsure about what it is or how it works.

Are You Looking For Great New Clothes?

If you are looking for motorcycle clothing and accessories, then this online store, on the Motorcycle Clothing Company site, will provide you with a large collection of a lot of different styles.

Motorcycle-Clothing-Company-Casual-WearThis company supplies all the most excellent motorcycle clothing styles with a wide collection to pick from, which makes it more simple for you to find clothes that are great for you.

You will be able to find any type of clothes for you as they sell many of clothes, including t shirts, caps, and jumpers, which are sold in many different sizes.

Motorcycle-Helmets

Some of the motorcycle clothing styles that they supply are Steve McQueen, Norton, and Oakley. These makes have a broad collection of clothing styles that you can purchase from to buy the perfect type to suit you.

The Motorcycle Clothing Company will be able to able to talk to you and give helpful knowledge, as they are passionate about motorcycles , and will be able to provide you any knowledge that you want about motorcycles.

Click here for the main website, or if you fancy looking at some Valentino Rossi clothing, then click here.

A Wide Range Of Great Money Saving Coupons

Doorstep Deals is a site that is based around promoting coupons from businesses and stores in mainly the Swansea area, but there are many offers that are being promoted for businesses from many different regions in Britain.

Clothing-CouponsYou might be able to save cash on your purchases as they have many coupons advertised on their site, with a wide range of groups that you can browse through to find an ideal coupon.

Looking at the website a lot should be important if you desire to save cash, as the deals on their website are updated often, with fresh coupons  being put on each day.

Health and beauty, food and drink, and clothing and footwear, are just some of the  categories that you may want to browse through to find a deal, before deciding to make any purchases or going out.

There is lots of useful information on the deals, such as the start and end date, coupon code and other general information. There is extra information on certain deals which you can get to by just clicking on the deal.

If you want additional information about a Swansea business before you decide to use a coupon, or you are just looking for businesses in the Swansea area, then the Doorstep Deals website has a map, on which you can find all the companies, their location and their exisiting offer.

By clicking on a company on this map, you will also be able to go to their business page which has lots of of useful information about the business, such as their location, details about their business, and their website and community links, such as their Pinterest page.

If you want to advertise a deal for your company that is in Swansea, you can even promote  through the other service that they offer which delivers a printed version of offers that advertises featured offers in the Swansea area.

If you need to see the big variety of coupons that they have promoted on the Doorstep Deals website, click here.