Facebook Advert Campaign Tips

Advertising on Facebook can be a great way to market your business, but you should also keep up to date with the latest updates and changes to Facebook, otherwise you will not make the most of your advertising.

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

1. Don’t Let Facebook Do Your Bidding

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. But, as Facebook pro Andrea Vahl reminds us, if you read the small print, you’ll see that you can also select the advance pricing model, and that’s what all experienced Facebook advertisers should be doing. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. In other words, Facebook is giving you the option. Don’t let them do your bidding.

Read more, or watch this video for some more tips on how to create a great Facebook advert campaign.

Get More Facebook Likes

Facebook is a major part of marketing for many businesses. Sometimes though, especially if your are a local business, getting interaction on your Facebook page can be quite difficult.

An article by Jeff Bullas contains some very useful data from DanZarrella about which types of posts, the times that you should be posting, the length of the posts, etc, which will result in more likes for your Facebook page.

Everyone wants to be liked.

This was first felt in the schoolyard. It meant being invited to hang out with the popular gang. It was noticed when you were offered to attend “that” all important birthday party.

When college came around it was being selected to be on the football team, chosen for that all important committee or be part of a fraternity.

It doesn’t change when you start your career. You need to be “liked” to get past first base at that job interview.

Being left off the list is a lonely place.

On the social web that has been transformed into every “brand” wanting to be liked. These likes are now marketing benefits.

What are the benefits of Facebook likes?

So you are chasing the blue upturned thumb. Why should you?

These are some of the benefits:

• Creates social proof that your brand is popular which says “everyone likes us so you should check us out and find out why”. Empty restaurants may have great food but those empty tables scream a different message.

• Those social signals can improve your search engine optimisation
  It helps move your content

• Creates brand awareness

• Find out what your fans like and so create products and services that they want through free crowd sourced research

• Sell more products and services

All of these are important as marketing moves offline to online.

Read more. This video also has some helpful tips on how to get more Facebook likes.

Using Pinterest For Business Marketing

There are currently many different ways that you can choose to market your business. Sometimes the other forms of social media, such as Facebook and Twitter, may not be right for your business as it may not get people’s attention as much as you would have liked.

Pinterest is growing very quickly and it is used in a different way. Images are the main way of sharing anything and you could put images of your products, or anything else business related, to try and get the potential customer’s interested in your business.

Pinterest is one of today’s fastest growing social media sites and offers the perfect platform to market your business in an entirely new way.

While it may have seemed incredibly niche at the start, Pinterest has become a shining example of the power of viral marketing, not to mention one of the most popular sites in the world.

People are very visual creatures. We’d rather look at a few images than skim through lengthy pieces of text. Images have the ability to catch, and keep, customer attention–making pictures a powerful resource, and Pinterest an even more powerful marketing tool.

When utilized correctly, social media marketing on Pinterest can give your products and services valuable exposure, drive traffic, and boost sales. If you’re looking to become a Pinterest pro, we’ve got a few tips up our sleeves that can help you get started on Pinterest and stay successful with your Pinterest marketing campaign.

Read more, about how you can use Pinterest to your advantage and greatly improve your businesses marketing.

The video below has an overview of Pinterest, if you are unsure about what it is or how it works.

Using Google Hangouts For Business

Google Hangouts can be an effective tool to use in your business marketing as it will allow you to be more personal by talking with your audience.

This article on Copy Blogger describes how you to use Google Hangouts in a way that can help grow your business.

 

There is nothing more effective for building your audience than face-to-face communication.

Social media posts can’t compare with the ability to see your audience blink, follow their hand gestures, or witness their eye movements and facial expressions — all key components of what’s been called human media.

Human media is an emerging layer of social media, and it uses real-time video chat technology to help you build a closer relationship with your audience.

Text-based interactions can leave users feeling like they’re just following an individual. Face-to-face interaction through group video chat gives users a feeling of truly getting to know you.

Let’s explore some of the ways you can use human media to build your audience …

Using Google+ and “human media” to build an audience online

There are any number of group video chat servies, but in my opinion none compares to the features offered by Google+ Hangouts . Hangouts give you the ability to provide your audience with hours and hours of unique instructional content.

Grab your audience and start teaching. Give your viewers an inside look at what you do, how you do it, and the process involved.

 

Read more, or watch this short video for a quick introduction to Google Hangouts.

Do You Need Accountancy Services For Your Business?

K B Ferguson is an accountancy business located in the Gorseinon area that helps small companies with their company accounts by controlling their payroll and finances, any strategies that they have to grow their business, and the amount of taxes that they have to pay, by providing professionals who will be able to give them support as well as all the other services.

Having worked with every kind of small company, including new companies, one person businesses, to businesses that are very profitable, K B Ferguson will be able to give excellent guidance and accountancy support by using all their information that has helped their other clients to grow their companies.

Advice can be offered to assist you with any area of your company, involving, any of your business plans, management, finance and marketing budget. They will also be able to help you focus on growing your business and carry out your business strategies by offering understandable and wonderful information to make it easier for you to control your business accounts.

K B Ferguson will also make sure that you are paying the least sum of tax that you have to legally pay for your company, by administering everything associated to your tax and even informing you about any new tax laws. This will allow you to use part of your resources on company strategies or other things to assist you to expand your company.

To assist your business and improve your efficiency, K B Ferguson have an IT team that will help you to set up a computerised system in your company, to keep all your account information and files ordered, and it will allow you to administer your accounts and finances.

 

www.fergusons-ca.com/index.php/small-business